SEO auditing is the evaluation of a website’s performance in various aspects such as crawling and indexing, link and keyword analysis, content, and site architecture and design. The main goal of an SEO audit is to acquire insights about your website, ultimately leading to better site traffic.

 

While SEO audits may be seen as a tedious part of maintaining a website, its importance definitely outweighs the couple of hours needed to complete one. First, these audits allow website owners to identify and fix issues within the site. It is also a way of keeping the website up-to-date, in case developments in the market are available. Lastly, a complete SEO assessment will explain why the website might be performing the way it is, and what are the things that can still be done to improve performance of the website.

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