Needs: Potential client cites a website that is not "up to par" for attracting grantors and other stakeholders. The client also asks for a more human service-oriented feel.
Solution: In communicating with potential grantors, employees, clients and other users, the verbiage of your website is of the utmost importance. Fortunately, conveying an open and welcoming tone is easily accomplished with the "right" copy.
Who am I: copy development agent based in Lansing, Michigan. Principal writer and owner Allena Tapia earned a BA in English from Michigan State University, interning at both non-profits and magazine publishers. Following full-time editorial and marketing work with Lansing Community College and Michigan State University, Tapia launched GardenWall Publications to provide copy and content on a freelance basis. Staff includes contractual, administrative assistants, translators, and proofreaders.