Looking for a Digital Marketing Campaign Manager for a Project with one of the leading Enterprise Client

Role Summary: Responsible for developing and executing digital marketing activities for leading Insurance client. 4 months of contract 6 hours days/5 days a week Key Result Areas • The position is essentially responsible for working with different marketing agencies to manage digital marketing activities. • Optimization of digital media top funnel and bottom funnel campaigns through different paid channels to boost product sales. • Creating weekly/monthly reports for analysis on impact of campaigns. • Regular monitoring of campaigns & their impact on business • Write creative briefs and share with the creative agency as per internal requirements • Ensure all brand and IRDA guidelines are incorporated by the creative agency • Liaise with L&C, Finance, Purchase for approvals for various delivery requirements • Coordinate with external agencies such as creative, media agency for their deliverables as defined. Skills Required • Understanding of different digital marketing activities and tools • Hands-on experience on digital marketing tools including but not limited to Google Adwords, Facebook ads, Google Analytics, ahrefs, SEMRush, Adobe Analytics • The incumbent should have good communication skills. Must be able to articulate a good communication brief and evaluate creative content in line with the given brief. • Knowledge and understanding of the BFSI industry will be good but not mandatory • Excellent skills in Microsoft excel, creating reports, charts, pivot tables • Other Basic Computer skills including MS Office Powerpoint, word etc. • Good presentation skills – both in making decks as well as presenting thoughts and ideas