PPC Facebook SMO Wordpress & Analytics -- 2

Preface: You will need to Google Certified to be successful in this project. No exceptions. Template style replies will be rejected immediately. To save time for both of us your first quote should be your BEST quote and you or your team will need to be skilled in the following: Optimise Wordpress for Mobile Phones (needs refining) 1. The site needs a little design attention for it to be attractive and legible to visitors. The typeface and headings need to change to either Roman Times or Vedana. 2. The content is good and there are many good, relevant images which need to be adjusted for optimisation quality. 3. There should be a link at the bottom of each article page of copy (writing) to take visitors to the sales site or my choice of other relevant products (affiliates). When you arrive at this task please raise this matter so we can agree on a suitable solution. 4. I use RankMath (an SEO plug-in to do on-page SEO optimisation) as it has a great analytical function. We should start with pages with articles relating to photography business and making money and improve their SEO rating.. 5. There are distractions (images) at the footer and lower parts of the pages which distract people away from simply BUYING and must be amended. There will be other small issues we will discover together. Please feel free to discuss or mention them as you see fit. Optimise Social Media Marketing 1. Refine existing FB ppc accounts and introduce relevant effective Social Media platforms (ie. Re Targeting) that can work together to provide leads and more importantly, sales. This would include the existing FB page, Instagram, Pinterest, activities or promotions. Later Tick Tok etc We should also consider other forms of popular social media. ie. Youtube 2. *Re-Targeting must be used to gain full effects of marketing on FB. ie. reduced cpc price, targeted audiences from quality buying audiences 3. There are articles on the Blog which can be scraped to include snippets for greater exposure and to increase trust. Optimise Existing Google Adwords Campaigns 1. Identify and check all existing and new closely related high traffic long-tail keywords and implement. Optimisation for ppc efficiency, kwd quality and cost per click are paramount. 2. We are to use a small budget at the outset, gradually increasing as net profits are realised and ROI is stable. 3. Some of the expensive and ineffective kwds will need to be removed. 6. Ensure Re Marketing is set up and strategically implemented Note: Display ads, Youtube Ads, Bing etc. can also be considered after the above has been achieved successfully - Separate project. Refine Aweber & Introduce Aweber Tags 1. Sign-up, check and ensure email flow-through to articles is reliable. This a double-opt-in account and we need to ensure all emails are getting through to potential members/buyers. 2. Ensure tagging is implemented effectively so as up-selling, promotions and affiliate products may be sold to existing members. There are about 90 messages in Aweber for this account but only about three tags are required. I will proof the messages for grammar 3. Identify broken links and report. Your input for further work and projects will be regarded as valuable so please feel free to provide ideas.