As an expert in Google advertising solutions, I work on all aspects of paid traffic to improve the profitability of my clients. For more than 2 years, I have been offering the creation and management of Google Ads (Adwords) advertising campaigns on Search, Display, YouTube and Shopping networks. I have worked with small and medium sized clients in very different sectors (Tech, e-commerce, professional services, construction, education, retail, etc.). I am Google Ads and Google Analytics certified.
What I do:
- Audit of Google Ads accounts: I propose recommendations to improve the different metrics (impressions, clicks, CPC, conversions...).
- Google Ads strategy: according to your objectives, I recommend the type of campaign, the account structure and provide preliminary traffic estimates.
- Campaigns creation: I create and set up your campaigns including ads copywriting in French, English and Spanish, the creation of visuals for Display campaigns, the implementation of Google Merchant Center feeds, as well as Shopping campaigns set up.
- The implementation of Google Analytics and Tag Manager (GTM) to track key actions on your website and obtain actionable data.
- Ongoing campaigns management: I manage all aspects of your campaigns including bid management and A/B testing in order to constantly optimize costs and especially to react to competitors' behavior.