Hi, I'm Lorraine Fernandes.
New to Freelancer, but I come with 4+ years of work experience with e-commerce clients.
Proficient with media planning, executing, and optimizing campaigns on Google (Search, Display, Shopping), YouTube, Facebook & Instagram among other biddable platforms.
Google's scope of work:
- Detailed media plan
- Setup event placement & conversion tracking
- Integrate Google Ads with Google Analytics
- Complete ad account audit
- Keyword research
- Competitor analysis
- Targeting: age, gender, locations, audiences, etc.
- Improve impression share, ad position & quality score
- Shopping campaigns for e-commerce
- Product feeds for Dynamic Remarketing
- Write copies for all ad formats
- Provide best practices & guidelines for creatives to drive higher CTRs
- Optimize campaigns based on A/B tests: landing pages, ad formats, ad extensions, ad copies, creatives, placements, bid strategies, audiences, etc.
FB's scope of work:
- Detailed media plan
- Define remarketing, lookalike & custom audiences
- Catalog, carousel & collection ads for e-commerce
- Create campaigns based on brand's marketing objective (traffic, conversion, installs, lead gen, brand awareness, etc.)
- Copy writing for all social campaigns
- Optimize based on A/B tests - landing pages, ad formats, ad copies, creatives, placements, bid control, audiences, etc
I've read and understood your requirement.
Looking forward to hear from you :)
- Lorraine Fernandes
+91 8169518528