Hi, saw your store, and its good actually. btw on your home page title, beside Naot, you should also use Shoes or footwear keyword in first 30 words area.
anyway, so what we do is storified social media marketing campaigns, where we first design a core brand story or product story and then design rest of the marketing content and communication around it.
In your case specifically i believe 'Painted handcrafted shoes' is the story that can actually differentiate us and set us apart from competition. and can also our price point a premium justification.
so if i am not wrong, we shall be managing organic content postings & campaigning, as well as paid facebook ads as well. what is your budget for FB ads btw?
and also, can i review your status quo in Google analytics before anything else? it will help me understand the problem areas, and where we shall start, and where improve.
will wait for speak further on this sometime today or tomorrow.
btw, what shall I call you?
Best, Gaurav