Though I am brand new to Freelancer, I have worked with many companies on this type of work! I have been to Australia four times, with both of my siblings living there! I love Australia and (if I didn't live in Canada) would love to live there!
It all begins by defining your goal, your unique value proposition and very very clearly defining your primary target demographic. Having a brand guide is key and will carry you forward for years, leading to focused advertising and no wasted advertising dollars for sustainable results.
From understanding your customer will determine how you are gong to reach out to these people, what they want to hear and see and will show you the heart of their decision making. Marketing emotions takes you from being interesting to being memorable.
Once you know who you are marketing to and how you are going to market to them, creating a strategy is easy! I can help with this!
As the Chief Strategist at JAM Digital, a consulting firm based in Toronto, Ontario, I have had years of experience creating digital strategies and tailoring them to the needs of specific clients and industries! I have a master's in business from the top MBA program in Canada and work with companies like yours building out this work every day.
I have experience in real estate and would love to help with this project!