Without making this too lengthy, let me state my strategy
1. Marketing Problem Statement
This would mention the marketing problem/goal(s) pushing already biased clients to commit. It's a target specific step.
2. Recommendations
This is from other satisfied consumers.
3. Benefits
Specific benefits of your product.
4. Call to Action
A clear and specific way to get started with you. And retain you as their primary source for the given product.
Please contact me if you need to go over other details.
Regards,
Enuma