Hi... You need sales and marketing initiative to engage the marketplace with Innovera solutions Services and Products.
This is an interesting challenge that blends marketing strategy, product knowledge, customer segmentation, opportunity analysis and marketing documentation development and presentations (including developing and implementing business proposals and engaging presentations).
It requires a range of strategies that use various channels, to build on the existing customer base and contacts, and identify and capture new customers from existing and new market segments.
Let's start with a draft marketing plan that pulls all this together. During this process we will look at what you have tried, what works, what doesn't - and why... Then we learn from this to create a final plan and begin implementation.
We will track marketing outcomes and sales results and adapt the Plan, its strategies, processes and resources as we go.
Many of my projects include marketing plans and sales and marketing in various forms.
A high quality marketing plan can come in various shapes and sizes depending on the products you want to sell to your various markets, the demographics of these markets, what you want to achieve in each market segment, where your market is e.g. local, regional, national, international.
We also need to know what you have already tried, what works and what doesn't, and what you are prepared to add to the mix.
Let's chat to see what we can come up with!