Optimizing, increased visibilty of web business

I am interested in increasing my visibility. To increase the amount of visitors. My site needs to be fixed so that search engines can find my site friendly. I can be on the 2nd-5th page. I don't need to be the # 1 site. Just be there. I have submitted to all the major search engines. I refuse to pay be be included on those that charge. My site needs to Optimized. My site only sells to customers in the USA. I use Miva Merchant. To view my site to give you and idea of what I need go to www.beauvous.com. It would be helpful to those who have worked on my kind of business before.