Cecilia A.

Currently studying in Denmark a Business Intelligence Msc. Used to work as a Business Analyst for the biggest e-commerce in Latin America, Mercado Libre SRL. • Detect consumer insights through data-driven analysis: consumer journey, lifetime value, consumer clustering, churn prediction modeling. • KPI's analysis and insights generation. • Develop dashboards with Tableau to monitor KPIs and product's performance. • Pricing strategies for the Performance and Display Advertising solutions. • Yearly financial planning for the Advertising Business Unit. • 3-year forecasting for advertising initiatives, defining the roadmap's results and the financial impact. • Weekly financial forecasting and monthly results' presentation. • Ad-hoc analysis. Present insights, promote solutions and do results follow up.