Sook Lai C.

After running out of my biology exam in hysterics, I had to accept the fact that my dream of becoming a veterinary surgeon had been shattered by an invertebrate of 5 inches. I then spent the next ten years traveling around the world before stumbling into writing and advertising. The next 25 years of my career as a writer covered a variety of industries, from automotive, property development, fashion, hospitality, health, telecommunications, banking, airlines and a diverse list of FMCG products. As a person, I have an interest in almost anything (except techie and finance stuff), which makes me versatile as a writer. As a traveler, I have a pretty good understanding of different cultures, but more importantly, an appreciation of perspective. I won't bore you with more wonderful stuff about myself. Let's just say that I can handle any task in the areas of communications and writing. Just don't ask me to touch an earthworm.