Vilashni V.

I assist small and medium businesses who want to succeed but don't have the high levels of marketing funds that are available in large organisations. Smaller budgets and less room for risk makes it difficult to market your business, resulting in your business becoming the best kept secret! After all, your brand (product or service) is only as good as the noise around it right? Being a seasoned marketing professional with extensive experience in multinational companies and within Africa in the consumer goods industry, this is where I come in! If you are a small company, I know you are more committed to make every cent count, and I can help you to get more bang for buck by building short and long term strategies to build your brand and profit! My services include, but are not limited to: ✔Brand Messaging ✔ Company profile generation ✔ Brand Positioning ✔ Brand Story ✔ Brand Vision, Mission, and Values ✔ Key Messaging (General and Social, using social listening to hone in on the target audience) ✔ Content Strategy and Topic ideas ✔ Customer Journey Map ✔ Marketing Funnel Strategy ✔ Trade sell in story ✔ Social Media Strategy ✔ Metrics and KPIs to Monitor ✔ A comprehensive strategy with clear executional guidelines and tactical solutions for an agreed period This is done by: 1. Understanding your current market a. Analyse existing research that you may have conducted for unidentified gaps and opportunities b. Conduct desktop research on market dynamics & macroeconomic factors to better understand the landscape . c. Leverage your deep understanding of your business to identify opportunities & unlock future potential 2. Understanding your future target market a. Who is our target consumer? b. Facilitate workshops & brainstorming sessions c. Refine & define our targeted consumer segment/s, positioning and target consumer 3. Define your brand a. Formulate a brand vision and purpose aligned to brand positioning, segmentation and target market b. Provide a strategic framework for the growth and communication strategy in collaboration with you c. Turn strategy into executional excellence, creating a measurable action plan d. Develop the best offering to deliver optimum results e. Portfolio rationalisation and innovation to keep your brand relevant f. Constant performance reviews, keeping your brand and business on track I also assist media and advertising agencies to understand their clients needs better. With my insights into what the client is looking for, I am able to make sure your pitch stands out from the rest. Pop me a message for a free 20 minute chat and determine how I can help you reach your goals, you won't regret it!