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I'm in need of a pr...portal - Design user interfaces and experiences that are intuitive and user-friendly - Implement a responsive design in Figma, with a strong focus on mobile responsiveness - Develop navigation menus that are clear and easy to use - Integrate interactive elements and animations to enhance user engagement Design Preferences and Branding Guidelines: - Pay special attention to specific colors and fonts that match our branding - Integrate our logo and other branding elements seamlessly into the design - Maintain a consistent layout and visual style across the entire job portal If you have experience in designing job portals or similar platforms, and are skilled in Figma and responsive design, I'd love to hear from you. Please provide examples of your pri...

...extensively across multiple platforms, including my website, print materials, and social media platforms. While certain designs might be welcomed, I do not have a specific color preference, leaving the artist with creative freedom in that regard. Ideal candidates for this project should have: - Ability to communicate and work efficiently with specific themes regarding floral design and script, custom fonts. - Understanding of branding across multiple platforms More specifically: I am in the process of starting a (super small) floral business, growing all my own flowers from my garden in Loveland, Colorado. I am a one-woman strong operation with a passion for growing beautiful flowers and spreading that joy to others. I would like to create a logo in which I can use for mark...

I need an edited process map, ensuring all boxes are the same size and the fonts are consistent. Key requirements are: - **Uniform Box Size**: Make sure all the boxes in the process map have the same size and align with each other. - **Font Consistency**: Ensure the text in all boxes has the same font and size. Use Arial, Times New Roman, or any other professional business font. - **Overall Neatness and Cleanliness**: The edited map should look neat and presentable. The content of the map should not be changed, only the presentation. The key skills required for this task are attention to detail, proficiency with editing tools, and an eye for design.

We need someone to re build this PDF brochure in PPT. The original InDesign files are lost but we have all the individual files, fonts, images ready to share together with our brand ID style guidelines. Need a fairly quick turnaround. If well done we have ongoing brand and design work requirements weekly throughout most of the year.

...template we have purchased. This project involves implementing our brand colors, fonts, and visual elements to create a cohesive and compelling design. Project Overview: • Objective: To incorporate our brand identity into an existing website template with minimal changes, ensuring a simple and efficient development process. • Scope: The project will include updating page colors, fonts, and images to reflect our brand. The template will remain largely unchanged to maintain development simplicity. • Deliverables: A visually appealing website that aligns with our brand identity, using both vector and image overlays where appropriate. Key Requirements: 1. Brand Integration: • Update the template with our brand colors and fonts. • Ensure consis...

I need a professional freelancer who can quickly work on creating a logo and branding kit. We have a few images and files that we can send as the inspiration to work from. The final result shall mirror the images, fonts, and color scheme that we will provide upon awarding the project. This will also include creating an image and wording so that we can create labels that will be attached to the products we will be selling. Key Requirements: - The primary focus is on branding. This involves creating a unique and impactful visual representation of my brand. I do have some templates to work from, but I'm open to your creativity. - The design should be modern and distinct, setting my brand apart in a positive way. - The marketing kit should be designed in a way that it can be use...

I'm in need of a skilled graphic designer with photo editing capabilities. I need to create a cr...this photo for the winner of a mystery shopper contest called : smile for each custmer. in the template i need : 1- the photo of the person with good editing and retouching. 2- the saba company logo. 3- the arabic text : ابتسامة لكل مراجع 4- you must align with brand guidelines, using the same logo colors in design, use only straight lines and sharp edges objects(ni curved shapes) 5- use brand fonts only. Brand assets in this link : attached sample of our designs to give you more idea about brand identity after choosing the winner entry, he will apply the template on 3 more photos. thanks

...logo for my brand. There are a few things I need to be considered in this project. - Logo Design: I'm looking for a logo that truly represents the essence of my brand. The design should be creative and memorable, while also being versatile enough to be used across various platforms. - Branding Elements: I'm in need of a complete branding design, which includes a color scheme and the selection of fonts. The branding elements should complement the logo and create a cohesive and consistent visual identity for my brand. I am open to suggestions regarding the logo design, and would appreciate a designer who can bring fresh and innovative ideas to the table. Ideal candidates for this project should have a strong background in graphic design, with experience in creating log...

...using WPML. Our site has all the required pages and posts, and we want them to be aligned with the new theme's demo. Please note, we already have WPML installed and licensed, and the website has been fully translated. Website to Check : Key tasks include: - Implementing the Xstore theme (or Woodmart if more suitable) - Aligning with the theme demo - Changing layout, colors, and fonts as needed - Translating the site to Arabic using WPML and ensuring all content is correctly displayed The project does not require any additional custom functionalities beyond the theme, its demo, and the Arabic translation. The ideal candidate should have: - Proven experience with WordPress theme changes - Expertise in working with WPML for multilingual sites - Strong understanding of CSS for

We need logo for our fitness product brand "Styfit" which is a fitness brand, which we are going to lanuch in our e-commerce store I have attached a sample logo for your reference. Need source file with all the fonts and elements. if you have any questions, please dm me. Thank you!

...designs that work seamlessly on mobile, tablet, and desktop devices. Ensure consistent user experience across different screen sizes. User-Friendly Navigation Improve website navigation to be more intuitive and user-friendly. Implement clear and consistent navigation menus and pathways. Consistent Branding Elements Maintain consistent branding elements throughout the website. Use company’s colors, fonts, and design guidelines. Engaging Interactive Features Add interactive elements to enhance user engagement. Implement hover effects, animations, and dynamic content features. Content Update Collaborate with content writers or use provided content to update text, images, and media elements. Ensure content is clear, relevant, and professionally presented. React.js Compatibi...

I'm looking to construct a unique and professional logo that will effectively represent the identity of my brand. The ideal design should: Brand Name : TATIF - Brand name to sell car accessories (Kindl...professional logo that will effectively represent the identity of my brand. The ideal design should: Brand Name : TATIF - Brand name to sell car accessories (Kindly avoid specifying as car accessories in logo ) - Reflect a professional, innovative, and trustworthy image - Use two elegant colors of your recommendation - Be versatile enough for marketing and social media usage - Need source file with all fonts and elements If you have any questions please DM me. A successful candidate will have proficiencies in branding and logo design. Your creativity will be the key to the...

...be adaptable for various products and branding materials (packaging, labels, marketing materials, etc.). Modern & Fun: The design should convey a modern and fun vibe, appealing to a wide audience. Color Scheme: Open to suggestions, but the colors should be vibrant and lively. It should also work well in monochrome. Typography: Preferably bold and readable, even when scaled down. Open to creative fonts that convey the brand’s fun and modern nature. Usage: The logo will be used across multiple platforms and mediums, including: Product packaging Website and social media Print materials (brochures, flyers, etc.) Promotional merchandise Additional Notes: Please provide the logo in vector format (AI, EPS) as well as in PNG and JPEG formats. Include both full-color and mono...

I need a talented web developer to develop a website for a different like another. The project involves not only replicating the design, layout, feature...involves not only replicating the design, layout, features, content, and speed but also adapting these elements to suit the new audience. Key Tasks: - the website and its functionality - Ensure all interactive features are replicated accurately - Replicate the structure and content of the existing website - Improve loading speed where possible - Customize visual design elements like colors, fonts, images - Adapt the content and language for the new target audience - Enhance user interface and experience as needed The ideal freelancer should have: - Proven experience in website cloning - Proficiency in front-end and back-end d...

...Astra Pro with Spectra, essential, Optimizer and YOAST - along with the Godaddy WordPress hosting) I have decent content from another of my sites to copy across to - Compress components with gzip Add Expires headers Make fewer HTTP requests Design Updates: - Changing colours: I want to refresh the colour scheme of the website to make it more vibrant and engaging - Updating fonts: The current font is outdated. I need a modern, sleek, and readable font to be implemented - Redesigning the logo: A logo redesign to reflect the updated color scheme and font Content Updates: - Updating text: The text content on the website needs to be refreshed to be more compelling, accurate and engaging - Adding new images: Incorporating new images to add visual appeal and relevance to the

I'm in need of a skilled logo designer to create a text-based logo for my brand. Key Points: - You should have a strong background in graphic design with a particular expertise in logo design - Experience with creating text-based logos is a must - Ability to suggest and implement fonts that convey creativity and innovation is highly valued - Strong communication skills to understand and translate my brand values into a visual representation Feel free to include a link to your portfolio showcasing similar work. Looking forward to seeing your creative ideas.

...seeking a talented designer skilled in creating user experience (UX) designs for both mobile apps and websites. The mobile app in question is a native application, thereby requiring comprehensive knowledge and experience in native mobile UX design. Specific Requirements: Branding and Aesthetics: Clean, modern design with a professional yet approachable feel. Consistent use of our brand colors, fonts, and logo. (Brand guidelines will be provided.) Typography and Color Scheme: Use of accessible color schemes to ensure readability and visual comfort. Clear hierarchy in typography for readability and navigation ease. Interactive Elements: Design of interactive elements like buttons, forms, and menus. Intuitive navigation and user-friendly interfaces. Expected deliverable: - Fl...

I have a Word document that needs comprehensive editing, including correcting typos, ensuring consistency of fonts, font sizes, and styles, re-formatting structure, and modernizing images and layout. Additionally, I'm looking for a professional who can update the branding of the document. Key Responsibilities: - Correcting typos and grammatical errors throughout the document - Ensuring consistency of fonts, font sizes, and styles - Reformatting the document structure for better readability and flow - Modernizing images and layout to give a fresh, updated look - Creating new branding guidelines and applying them to the document Ideal Skills & Experience: - Proven experience in comprehensive editing, copy editing, and document formatting - Strong understanding of br...

...height. We like to use neon colors as colors ( lettering - neon yellow, black background) and for which the 3 products Racing, quadtours, events - neon red) When designing, care should be taken to ensure that any graphics do not need to be pasted over openings, windows or doors A 4 side view of the motorhome is available for creating the design pattern Our two logos and the fonts are also included in the file. The design should be made available later as an Illustrator file. If graphics are used that are larger than 120cm in cutting size, they must also be generated ready for cutting. I'm seeking a talented graphic designer to create a logo and branding graphics for my vehicle. These graphics are going to be used specifically for promotional events.

I need a business logo that can be adapted to various industries. The primary target audience for this logo is businesses, so it needs to be professional and not overly consumer-facing. Key requirements: - Style: I prefer a wordmark style for the logo with an emblem. - Color: The logo should have subtle and professional colors, avoiding anything too bold or bright. Ide...professional colors, avoiding anything too bold or bright. Ideal Skills: - Logo design experience, especially with wordmark style - Ability to design a versatile, adaptable logo - Understanding of professional color usage in design Company Name: The Business Marketers I would like the word business to be able to be replaced with: Legal Finance Property Education I will require the final package and fonts for ...

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...are needed within 48 hours. Source files should be included with each graphic. Once the base graphic is done, all other graphics will be similar. If timelines are missed, the project will be cancelled. Meetings are during United States business hours, in the morning -- Central Standard Time zone. Please be inspired by --- these graphics should simple, per this website. Fonts are very important. I have concepts to share. PREPARING - Will have a meeting to share the details of this project BEFORE any work begins. PROJECT - $50 - $75 We will not respond to offers that exceed this project cost. Key Deliverables: - Campaign Posters - Social Media Graphics - Logo - Avatar - Thumbnails - Post Cards - Letterhead - And more The ideal candidate is someone who has a strong

I'm in need of an engaging landing page that effectively promotes my product or service. The focus is on presenting product features and benefits, testimonials from satisfied clients, and clear pricing information. Key elements to include: - Design: A visually appealing layout that builds interest and trust. Utilize colors, fonts, and images that align with the product/service and resonate with the target audience. - Product Information: Display the product features and benefits in an engaging and easy-to-understand manner. - Testimonials: I want to include positive testimonials from customers to build credibility and trust. - Pricing: Clear and transparent pricing information that helps the visitor understand the value proposition of the product. I'm looking for a desi...

I'm looking for a talented designer to create a logo for my company, Shire Group. The style should be traditional, with a color palette that includes green. It could be only green or green with other colors. Shire Group is a construction and real estate development company specializing in traditional stone construction homes and developmen...buy our homes value living in community, participating in the production of food, enjoy homesteading, appreciate historical architectural styles, and enjoy the outdoors. Many of the people interested in our homes are religious and appreciate the religious art in our neighborhoods. Some symbols that we connect with our brand: castle, tower, shield, tree, livestock, market, medieval or renaissance fonts and styles, fantasy fiction stories, ...

...be improved and corrected according to the design with elementor global colors and font from site settings. - The short listed candidate must have extensive experience in Elementor page and template design that are highly responsive for any devices. - You must have an eye to the details without needing any assistance. - You may need to setup global site settings for from Elementor Pro based on fonts and colors from the reference design template. - You will get a temporary elementor page and a development URL where you will need to work directly. If you can fix the already created elementor home page template based on the design in next 2-4 hours would be ideal to be awarded with the task. Ideal candidate: - Proficient in Elementor Pro and WordPress. - Experienced in setting up ...

I'm seeking a skilled graphic designer to help with the design of my sock Logo. I already have a file for the start of it. Need help with creating a Label for my socks. These images and fonts will also be used in my website. Ideal candidate will have: Experience with logo design. I do need ASAP. I can share examples of sock labels that draw my attention to give you an idea of what I am looking for.

Logo for my new business. The company name is "Cedar & Spirit" this is a holistic business where we connect with the client's inner spi...spirit/self. The vibe I'm going for is healing, holistic, loving and kind. I love the look and softness of the water colour look. The cedar tree is important as it connects us with our inner self, intuition and our higher self... I have attached a few pictures for inspiration... I'd like the files in PDF, PNG, and JPEG. A copy in each: white, black, and colour (all with no background)... I'm open to fonts but please ensure they are readable if they are cursive style. please keep colours to a minimum - using only branding colours. i'd also like to see some sketch drawings... My brand colours are in an image ...

...primarily. Right now, I have all the word content in there. However, when trying to improve how it looks, I realise I have zero creativity in that department I'm not looking for anything too spectacular, but must be something that doesnt look like a 10 year old made! Ideal skills and experience: - Proven expertise in professional design and familiarity with Canva - Strong understanding of colors, fonts, and layout design - Proven ability to match design to the desired tone and audience - Excellent eye for enhancing images/graphics while maintaining professionalism. Overall, this project aims to transform a plain brochure into a professional and engaging reading material perfect for the general public. Please consider this when you place your bid and include RELEVANT ex...

...needed to appropriately accommodate some new fields that have been added to an import file. - Improving the style sheet so as to automatically map the new fields from the import file. The ideal candidate for this job should have experience with layout adjustments in XSL style sheets, automatic mapping of new fields and VB coding. Your skills and experience in rearranging content layout, updating fonts & colors, and altering data display formats will be highly appreciated. Don't hesitate to place your bid if you can deliver this effectively and efficiently. This is fairly simple task each year but neither of us have time to do this today and we are in a time crunch. Are you or someone at BDO available to modify this asap. Right now, a couple of us are working unti...

Fix the fonts on mobile as shown in the screenshots

...or "Learn More"). - Include relevant contact information (website, email, phone number). 5. **Layout**: - **Top Section**: Place the headline, event date, and key visuals at the top. - **Middle Section**: Arrange event details, description, and CTA. - **Bottom Section**: Add any additional information (sponsors, partners, social media handles). 6. **Typography**: - Use legible fonts (e.g., sans-serif for headings, serif for body text). - Maintain consistent font sizes and styles. I'm in need of a two-page flyer to advertise an upcoming event to a professional audience. 2-3 colours Key requirements: - The flyer should be designed with a user-friendly and clickable editable vector PDF and PNG files. it should be min 12-14 pt readable font and 18...

I'm in need of a CSS expert who can help revamp my website blog's look. Our aim is to create a modern and sleek style that aligns with current design trends. The changes required are as follows: - Changing font styles: You'll be responsible for selecting new fonts that elevate the readability and overall aesthetic of the blog. - Adjusting color scheme: Our current color palette needs a refresh. You should propose and execute a new, modern, and cohesive color scheme. - Modifying layout: I'm looking for someone with a keen eye for design to restructure the layout of the blog in a modern and engaging way. Key requirements for the successful freelancer: - Demonstrated experience in CSS, particularly in the context of website blog design. - A strong portfol...

...be improved and corrected according to the design with elementor global colors and font from site settings. - The short listed candidate must have extensive experience in Elementor page and template design that are highly responsive for any devices. - You must have an eye to the details without needing any assistance. - You may need to setup global site settings for from Elementor Pro based on fonts and colors from the reference design template. - You will get a temporary elementor page and a development URL where you will need to work directly. If you can fix the already created elementor home page template based on the design in next 2-4 hours would be ideal to be awarded with the task. Ideal candidate: - Proficient in Elementor Pro and WordPress. - Experienced in setting u...

URGENT: 1 Day I need a professional 4-page website (ONLY) created using Dreamweaver and coded with clean and efficient code. I can provide a detailed UI Figma layout to guide the design, as well as all the necessary fonts and colour schemes. I need a freelancer who can understand the layout of the website. and code exactly the same in Dreamweaver. Key requirements include: - 4-5 page website - Clean and efficient code - UI Figma layout will be provided Ideal skills and experience for this job: - Proficiency in Dreamweaver - Strong understanding of user experience and design principles - Ability to work from a Figma layout - HTML C++ languages Your work will help me submit my assignment.

I need a good powerpoint designer to just add the logo and theme to the slides and adjust fonts, positions...etc

can you help me with developing a typography plugin for Canva? Canva is an online graphic design platform that offers various design tools and templates. The plugin should generate visually appealing text styles based on user-provided keywords and their weights. It should support custom fonts and color schemes, and gracefully handle different user inputs. Please develop this plugin using React and TypeScript, and provide the necessary documentation and test cases. Let me know if you have any questions or need further

I'm seeking a skilled logo designer who can create a classic and elegant logo exclusively based on my company's name. Fonts are crucial in this project as the design is centered on it. Although I'm undecided about the style of font (Serif, Sans-serif, Script), I'm relying on your expertise to advise and deliver a design that is best for my brand. Ideal skills and experience for this job would include the following aspects: - Proficiency in logo design, especially typography - A keen eye for design, with an emphasis on classic and elegant styles - Ability to recommend and justify font choices based on design best practices and the personality of my brand - Exceptional communication and responsiveness to feedback. Please note that the design should only includ...

We are looking for someone to create a brand kit to include: - A brand logo with at least 4 variations, all provided as high resolution files - Brand guidelines to include colour palette, fonts and font sizing - Website banners/content - Powerpoint template with a minimum of 6 slide variations - Word template - Email signature - Anything else you think might be useful! About the Company: We are a new online brand providing HR Templates to small and medium sized businesses. We want to be seen as fun, innovative and modern. Our ideal customers are foward thinking business owners who genuinely care and value the contribution of their employees. Current thinking: We're looking for something very simple, text without icon is our current preference although we are open to ideas! ...

I need a modern and mi...and bags, the logo should have elements that can be associated with travel and fashion. - Monochromatic with an Option: The primary logo should be in black and white, but you can consider a single or double color variation if it enhances the design. - I have attached sample logo for your reference - Need approved design in both Black and white color backgrounds - Need source file with all fonts and elements Ideal Skills and Experience: - Logo Design: Proven experience in designing modern, minimalist logos. - Branding: Understanding of how to visually represent a brand through design. - Graphic Design: Ability to translate concepts into visually appealing designs. - Understanding of Color Theory: Ability to work effectively with a monochromati...

I'm in need of a skilled WordPress developer to give my existing company website a complete facelift. The project involves multiple aspects of web development, and you'll play a crucial role in updating the design/layout, adding new pages/content, and improving the website's speed and load time. Key Tasks: - Update design & layout: I'm looking to freshen up the website with new typography and fonts. I would appreciate your creativity in giving the site a more modern and appealing look. - Add new pages & content: There are a few additional sections and content I need to integrate into the website. Your ability to seamlessly incorporate these additions is key to this project. - Improve the website's speed & load time: Website performance is vital,...

...inside the die line/trim line. FONTS Bleed line Die cut line Live area • Avoid setting type in Photoshop, text will not be sharp. Vector based art are preferred. • Minimum type size (black, positive text): 4 points • Minimum type size (white, reversed text): 6 points • Texts below minimum type size may not be legible when printed. Please pay special attention to ®’s and TM’s. • Try not to use serif, delicate script or very ornate typefaces for reversed white type. • Do not squeeze the fonts, use condensed style (e.g. Helvetica Condensed) in tight space. • For registration purposes, use only 100% black for the black texts and set to overprint. • Always outline text to eliminate font issues. When this is not...

I'm hunting for a logo designer, skilled and experienced in creating bold fonts. The design will present an outdoorsy business focused on fishing and hunting. This business will create high quality products for a "classy" traveling outdoors man. As such, the logo needs to communicate adventure, travel, local cultural experiences, and destination excitement. The logo will just need to be a font and very simple, classy, and unique. Freelancers with portfolios that showcase similar themes or industries will be preferred. Excite me with your bold imaginative ideas.

...is varied, but mainly comprises of local residents, small businesses, and property managers. You should be able to tailor content and strategies according to the preferences and needs of these groups. - **Branding Guidelines:** There are specific guidelines to follow in terms of branding. This includes the consistent use of our company logo and colors, as well as adhering to a specific set of fonts or typography. Overall, maintaining a consistent and professional brand image across all platforms is crucial. Ideal candidates for this role should have: - Proven experience in managing social media for businesses, preferably in the service industry - Strong content creation and scheduling skills - Proficiency in analytics tools and reporting - Excellent understanding of social medi...

I'm looking for a skilled data scientist who can help me develop a unique font image similarity model. This model will be designed to analyse font images and identify similar fonts. The primary goal of this project is to establish a powerful tool that can distinctly identify fonts that look similar, that can be used to streamline our font selection process.

We need a logo for home and kitchen brand "Swaviyan" Need Source File for all the fonts and elements. If you have any Questions please DM me. Key Requirements: - The logo should reflect professionalism and subtlety. - It should be versatile and work well on a variety of physical products. Ideal Skills: - Logo Design - Branding - Experience designing for physical products Please provide a portfolio of your previous logo designs, particularly those that are subtle and have been used on physical products. Thanks You

...goal of the website is to educate people on aspects of personal finance they are interested in, keep them engaged to read and navigate the website for more than a single article. Monetise through affiliate links and some ads in the future I will provide: 1. figma file of the old design 2. Brand guidelines Adobe Illustrator file with fonts/colour palette For the most part, I quite like the old design, but some things need changing: 1. Updated branding, fonts and colour scheme 2. Updated menu/navigation 3. Modernise design - layout, footer, sections, images, icons, etc, etc. The website will have quite a lot of information in categories and sub-categories, so please use your own knowledge to suggest the best way to create navigation for this. The website needs to be easy ...

...skilled web designer and developer to enhance my existing website. The main purposes of this update are to improve user experience and attract more visitors. The project encompasses various aspects such as design, content, and functionality. Key Tasks: - Revamping the design: The website should look more visually appealing, modern, and user-friendly. This may involve changing layouts, color schemes, fonts, and graphic elements. - Updating content: There is a need to freshen up the existing content. You would be responsible for creating new, engaging text, images, and videos where necessary. - Enhancing functionality: This part of the project is about making the website more interactive and practical. It could involve implementing new features, improving navigation, and ensuring ...

I need a developer Create a landing page identical to this page %d8%b7%d8%b1%d9%8a%d9%82%d8%a9-%d8%a8%d9%8a%d8%b9%d9%86%d8%a7-%d8%b9%d8%b1%d9%83-%d8%a7%d9%84%d8%b3%d9%88%d8%a7%d8%ad%d9%84/ I want to design the page as a WordPress template so that I can install it at any time Taking into account colors, fonts, and compatibility with all devices Estimated turnaround time is 24 hours

As the client, I'm in need of a PowerPoint template design that contains the following elements and attributes: • The design should be minimalistic and clean, keeping the visuals and fonts uncluttered. This will aid in delivering clear and concise messages. • The PowerPoint template needs to include my company logo integrated in a subtle and tasteful manner, ensuring brand recognition. • The primary color scheme to be used throughout the template should be green. This will be used in accents, highlights, font colors, and other minor visual elements. Ideal Skills and Experience: • Strong skills with PowerPoint and graphic design • Proven experience in creating minimalistic designs • Preferably someone adept at tastefully incorporating logos into ...

I'm seeking a designer to enhance the look of a self-designed A4 certificate, making it more professional. The designer is free to change the whole base of the document as long as it still has all the content. Key requirements include: - Enhanced graphics and layout - Use of premium fonts - Inclusion of customized elements such as logos or seals, if necessary - It's a certificate for energylabels. So I want for every letter (energylabel) a variant of the color. Those colors are visible in "Voorbeeld energylabel" The overall style should be in line with our website's theme, ensuring a cohesive brand image. Ideal candidates should have: - A strong portfolio of certificate or award designs - Proficiency in graphic design tools and software - An understandin...