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I'm seeking a skilled and experienced Google Ads specialist to help me run ads for my product. Although I haven't specified the product or target audience, we can discuss this and refine our strategy together. - You'll be responsible for setting up and optimizing the Google Ads campaigns to achieve our goals. We aim to increase brand awareness, drive website traffic, and generate leads. - We may need to explore A/B testing, monitoring, and adjusting the campaigns based on performance. - I may also need insights and suggestions on what could help the ads perform better. The ideal candidate will have a track record of success in managing Google Ads campaigns, particularly for products. You should be able to demonstrate your ability to drive results, ...

I'm looking for a professional Flask and Python developer to help me implement a user management system for my website. The user management system should have Social Media login integration. Additionally, I would like the selected developer to set up a payment gateway and a MySQL database. Ideal Skills: - Proficient in Flask and Python - Experience in implementing user management systems with social media login integration - Proficient in setting up payment gateways - Proficient in working with MySQL databases

Se busca persona con experiencia superior a 5 años administrando sitios en Joomla y que también tenga experiencia comprobable en Drupal

...facing a multitude of issues with my Google Ads account - low spending, impressions, and conversions. I haven't made any recent changes to my settings or campaigns. My primary goal is to generate leads. Everything was running smooth & fine till May 13, 2024. But, suddenly dipped to almost zero since last 2 days. We need someone to get onto the call & provide a resolution over the screen sharing session. Key requirements: - Identify and rectify issues causing low spending, impressions, and conversions - Enhance the account's overall performance - Provide recommendations for long-term success - Implement strategies that will generate leads Ideal skills and experience: - Proven expertise in Google Ads and digital marketing - Experience in troubleshooting...

I need a skilled developer who is proficient in working with Google Cloud's OCR functionalities. The project involves the following specifics: - File Format: The OCR system should be able to extract text from PDF files, no other formats are required. - Output Format: The extracted text should be converted into a word file and worksheets. - Language Support: The OCR should be able to recognize and extract text in English only. This task requires someone with expertise in Google Cloud's OCR, the ability to generate word files and worksheets, and a solid understanding of language processing for English. High attention to detail and accuracy is crucial for this project. Basic UI is also needed for file management like input, output, split and review.

...involves some custom work, particularly in the area of order tracking and user account functionality. Key Requirements: - User Registration and Login: Users should be able to sign up and log in using their Gmail or email id in addition to setting up a password. - Order Tracking: I need a custom dashboard that allows users to track the status of their orders. This feature should also enable manual entry of order updates by admin. - Downloadable Reports: Once a project is completed, users should be able to download a report related to the service they ordered. The ideal freelancer for this project should have: - Proficiency in Wordpress development - Experience with custom dashboard creation - Strong understanding of user account management and order tracking syste...

...address of our Google Ads account. We need to ensure the correct information is displayed for invoicing purposes. Key requirements: - Update billing address: The current information in our Google Ads account is outdated. You will need to update the address field to reflect our current location. - Update contact phone number: You will also need to update the contact phone number associated with the account. - Update RFC: We require the "RFC" (tax identification number) to be correctly displayed in the account for invoicing purposes. We're seeking a professional with: - Proficiency in Google Ads: You should have a solid understanding of Google Ads billing procedures and be able to navigate the platform with ease. - Technical aptitude: The tas...

...skilled WordPress developer to list custom posts by closest distance to the current users address, which has been added via an ACF Google Map in the user profile. The list of posts will appear on the users profile page which is set up in Each custom post already has a latitude and longitude as post meta using ACF. I just need help with extracting the latitude and longitude from the Google map in the user profile and sorting the posts according to distance from those coordinates. Ideal Skills and Experience: - Extensive experience with WordPress custom post types and custom fields. - Proficiency with Advanced Custom Fields (ACF) Google Map integration. - Prior experience implementing distance sorting on ...

I have a specific custom Google map that I need data from. The data I require includes: Business name, Customers name, Address, City, State, Postcode, website, phone. Key points: - You will be scraping a specific custom Google map - The data needed includes Business name, Customers name, Address, City, State, Postcode, website, phone Ideal Skills: - Proficient in web scraping techniques - Expertise in data extraction from Google Maps - Experience in handling large datasets - Attention to detail for accurate data gathering. Ideally i would like this in a CSV format. There are aprox 720 records in the custom google map.

I am in need of a competent WordPress plugin developer to create a user-friendly plugin that focuses primarily on content management for website administrators. Key Requirements: - Development of a WordPress plugin focused on content management. - The plugin must be highly user-friendly, with an intuitive interface that simplifies the process for website administrators. - Experience with WordPress plugin development and understanding of WordPress architecture. - Understanding of WordPress best practices and coding standards. - Strong communication skills and the ability to work collaboratively to meet the project objectives. It's essential that the plugin is simple to navigate, as it will be used by website administrators who may not have extensive technical knowledge...

The search feature for addresses on our website, powered by Google Maps, is currently not functioning as expected. We are seeking a skilled developer to diagnose and resolve this issue promptly. Key Responsibilities: - Investigate the cause of the search address malfunction, and rectify it accordingly. - Thoroughly test the search feature to ensure it is functioning as intended across various browsers and devices. Ideal Skills and Experience: - Proficiency in JavaScript, particularly with Google Maps API. - Experience in debugging and troubleshooting web applications. - Strong understanding of web development and browser compatibility issues. Please note: The user did not provide information on the browser used, changes to the website code, or any error messages. T...

I'm looking for an expert in Google Ads & Analytics to optimize my campaigns and help me with the verification process. Key Tasks: - **Campaign Management:** I need someone who can create and optimize campaigns for me, ensuring they are running effectively and meeting my goals. - **Keyword Optimization:** A deep understanding of keyword research and optimization is crucial in ensuring my campaigns are attracting the right audience. - **Tags Manager:** Prior experience working with Google Tag Manager is a plus, as I'd need support in setting up and maintaining the tags. - **Verification Assistance:** I need help with the Google Ads verification process for my business operations. Ideal Candidate: - Proficient in Google Ads, with a proven track re...

My website isn't showing on Google when I search without '.com', but it appears when I search for ''. How can I make it visible in both cases?

Hello, I need interactive demo, built in Unity, C#, for scrolling and repeating map of 2D tiles. 1) The map shall be square. The camera must follow main character(let it be represented as simple circle). When the character moves close to the edge of a square, the map shall be wrapped around, so that bottom part goes top, left part goes into right, and so on. The above, I call scroll, repeat map. PM me, if you do not get my description. 2) The map shall have some props, like other circles with various radius. Main character shall not go through the props. The main character shall avoid the props while moving. 3) Moving is done with keyboard.

...live map view that displays the position of the assigned vehicle. - In-app payment: Seamless integration with popular payment gateways for an efficient and secure payment process. - Ride scheduling: Users should be able to pre-book rides for a specific date and time. For Drivers: - Driver tracking: A feature that allows drivers to view their current location on a map and helps to plan routes effectively. - Accept/Decline ride requests: Drivers should be able to accept or reject incoming ride requests. - Driver ratings: A system that allows passengers to rate drivers after completing a ride. Your experience in developing similar full-featured taxi applications will be a key consideration. Please provide examples of your previous work that demonstrate your capability in de...

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I'm in need of a Google Ads expert who can help me create and manage a campaign that solely targets businesses. I'm not looking to attract consumers, but rather generate leads specifically from the business sphere. Key Requirements: - I'm looking for a professional who's well-versed in Google Ads, particularly with a strong history of targeting specific audiences. - The ideal candidate should have a proven track record of generating leads for businesses through Google Ads. - Someone who can design a campaign that ensures only businesses see and engage with the ads. The primary goal of this project is to generate leads from businesses. The successful freelancer will need to: - Create a campaign that effectively targets businesses. - Manage the camp...

...my large site is indexed in Google Search Console on a daily basis submitting new pages. Key Requirements: - Daily Indexing: The primary requirement is to ensure that my website is indexed by Google every day. This will involve monitoring the indexing status of the website and rectifying any issues that may prevent daily indexing. - Large Site Experience: My website is of considerable size, so experience with indexing large websites is crucial. - Google Search Console: Proficiency in using Google Search Console is a must. The expert should be able to navigate through the platform, identify issues, and resolve them efficiently. Ideal Skills and Experience: - Proven experience with website indexing, particularly for large websites. - Deep understanding of ...

App Requirements - **User Management:** Account creation and login via email or Google account, admin panel for managing user accounts. - **User Profile:** Profile completion with name, photo, description, and payment information. - **Geolocation and Filters:** Find nearby services using geolocation, filter services by category, distance, etc. - **Service Posting:** Service providers can publish services with details, photos, and prices, users can view service details. - **Messaging:** Integrated messaging system for users and service providers. - **Payment System:** Secure payments for services, admin management of transactions and commissions. - **Admin Panel and Statistics:** Dashboard for managing users, services, and transactions, view usage s...

...health therapist who needs coaching on using Google Ads effectively. I've used Google Ads, in the past, but the interface has changed so I need to update my skills. In addition, my website sends new clients to a third party scheduling site, so I'm not sure how to track conversions. I need help: - Developing a better understanding of how to effectively create search campaigns. - Understanding best practices for adding tags. - Practical guidance on setting up campaigns to optimize results. Skills and experience required: - Proficiency in Google Ads, with a deep understanding of setting up various types of campaigns. - Strong experience with HTML websites and adding tags. - Excellent coaching skills. - Ability to simplify complex aspects of Google A...

I'm looking for a talented individual to create Google Ad videos and blogs that promote my website and the products available on it. Key Responsibilities: - Selecting and focusing on Product A, Product B, and Product C from my website. - Ensuring the content created is tailored to engage both male and female customers, so the ideal candidate should be able to adapt content to cater to both genders. - Conveying an entertaining and engaging tone throughout the content, so it's essential that the candidate has a flair for creativity and a good understanding of consumer psychology. I'm looking for someone with a diverse skill set and experience in video and blog creation, as well as digital marketing. A strong portfolio of previous work in a similar field is highly desi...

...can take my website beyond its current rank, which is on the third page of Google search results. Key Responsibilities: * Develop an effective SEO strategy for my website * Identify and analyze appropriate keywords. Currently, we are focusing on service-based terms specifically, ‘deck staining’ * Monitor and analyze SEO statistics such as redirects, click rate, bounce rate, and others Requirements: * Proven SEO experience * Knowledge of standard and current SEO practices * Experience with SEO reporting * Strong organizational, time management, and analytical skills This position would be ideal for an SEO specialist who has previously dealt with similar projects. A proven track record in increasing Google search rankings is essential. I am looking fo...

My project requires an experienced programmer who has the technical abilities to modify an XSL style sheet and adjust its layout. The task will specifically focus on: - Changing the layout of the style sheet and VB code. This modification is needed to appropriately accommodate some new fields that have been added to an import file. - Improving the style sheet so as to automatically map the new fields from the import file. The ideal candidate for this job should have experience with layout adjustments in XSL style sheets, automatic mapping of new fields and VB coding. Your skills and experience in rearranging content layout, updating fonts & colors, and altering data display formats will be highly appreciated. Don't hesitate to place your bid if you can deliver this eff...

I'm encountering issues converting Excel formulas to Google Sheets, particularly with the VLOOKUP function. The problematic formula in question is central to my data analysis processes. I need a professional who can troubleshoot and effectively convert these formulas to be compatible with Google Sheets. Key Tasks: - Identify the source of the "IFERROR" error in the VLOOKUP formula as it functions in Google Sheets. - Modify the formula for accurate results in Google Sheets, ensuring it retains its original functionality post-conversion. Ideal Skills and Experience: - Proficient in both Excel and Google Sheets formulas and functions. - Strong experience with VLOOKUP and IFERROR. - Ability to troubleshoot and adapt formulas across different ...

I'm looking for a skilled and experienced individual to manage my Google Ads account. Key Responsibilities: - Optimize and manage our Google Ads to drive increased website traffic - Regularly monitor and report on the ad performance, making strategic adjustments as needed. Ideal Skills and Experience: - Proven track record of managing successful Google Ads campaigns - Strong analytical skills to interpret key metrics - Understanding of SEO and keyword research - Excellent communication and reporting abilities Please note that while experience in other ad platforms (such as Facebook or LinkedIn) is a plus, this role will focus specifically on Google Ads.

I urgently require an Expert Kotlin Developer to assist in one micro module. Mapbox Integration: Utilize Mapbox SDK to display interactive maps within the application. Offline Map Downloading: Implement functionality to download offline maps based on coordinates received from an API. Path Generation: Develop logic to create paths using GPX files fetched from an API. Real-time path follow : Enable users to follow paths generated from GPX files in real-time. Navigation Information: Display essential navigation data including distance covered and remaining, speed, and current elevation. Graphical Representation: Create a base graph at the bottom of the screen using GPX data and link it with the displayed path for better visualization. Ideal candidates should have: - Expert lev...

I'm looking for a highly skilled SEO expert to further optimize my page 1 ranked website on Google. Key Responsibilities: - Implement advanced On-page SEO strategies to further enhance our website's content, meta tags, and overall structure. - Execute Off-page SEO tactics to build high-quality backlinks and improve our website's authority and relevance. - Conduct a comprehensive Technical SEO audit to ensure the website's technical elements are optimized for better crawlability and indexing by search engines. The ideal candidate should have: - Proven experience in ranking websites to page #1 on Google. - Proficiency in executing effective On-page, Off-page, and Technical SEO strategies. - Strong analytical skills to monitor and assess the ongoing SEO pe...

I'm looking for a skilled WordPress designer to create a visually appealing website for my bistro. The main goal of the website i...information such as sizes, prices and any special offers. - Happy Hour Specials: This should list our happy hour deals, complete with pricing and timings. - Upcoming Events: This section should provide information about any live music events we have scheduled, including dates, times and the performers. - Where are we located: showcase location & Google map The overall design should be clean, modern and easily navigable. A strong understanding of user experience and effective layout design is crucial. Experience in the food and beverage industry or similar projects is a plus. Please provide examples of your previous work and any ...

I'm seeking an experienced website developer to create a functional site with an in-built multiple-choice survey feature. Key project demands include: - Creating a clean, intuitive website. - Integrating a multiple-choice survey into the website. Ideally, you possess: - Proven experience in website development and survey integration. Looking forward to your bids.

I'm seeking a professional who can assist with implementing various tracking tags using Google Tag Manager for my Trackier-hosted website. Task Outline: Seeting up website CPS campaign on tracking platform and integrationg with client through GTM Ideal candidate capabilities: - Proficiency in working with Google Tag Manager - Relevant experience with Trackier server platform - Demonstrable experience with the tracking platforms listed - Knowledge in pixels and analytics tracking is essential. The selected professional will need to make sure the installed tags are working correctly and efficiently for tracking purposes. Please detail your experience with such projects when bidding.

Hello Wish you a good day :) I am Amelia a professional graphic designer ,HIGH QUALITY WORK, FAST DELIVERY and BEST PRICE this is what i can assure you. I have gone through your project post and have successfully completed similar projects in past. Looking forward to hearing from you and discussing all the details. Thank you!

I'm in need of a proficient web designer to help bring my static website to life. The website should include the following sections: - Home - About Us - Services - Contact - Portfolio - Testimonials Your skills and experience should ideally include: - Expertise in popular web development languages wordpress, sitejet builder, joomla, drupal - Previous work designing static websites - A strong understanding of UX design principles - Quick turnaround ability Please note, the completion of this project is required as soon as possible. Any clarification will be provided promptly to ensure the accurate and speedy development of the website. Your proposal should include your plan for the job and time estimates. Looking forward to your bids.

I'm in need of a skilled graphic designer to create a modern logo for my company. Preferrably, you should have a proven track record in creating high-quality logo designs that convey brand identity...skilled graphic designer to create a modern logo for my company. Preferrably, you should have a proven track record in creating high-quality logo designs that convey brand identity. The logo should incorporate the following: - Colors: I would prefer the main colors of the logo to be Blue and Green. - Design: The design should be clean, modern and sophisticated. - Elements: Incorporation of a world map or globe, if possible, without compromising on the modern aesthetic of the logo. I look forward to seeing how you can encapsulate these requirements into a unique and appealing log...

...document into a Google Docs document for me. The PDF contains text that needs to be accurately transcribed into a formatted Google Docs file. The PDF does not contain any complex formatting, images, or tables, so it should be a straightforward copy typing job. Ideal Skills: - Excellent English language skills - Proficient in typing and data entry - Familiarity with Google Docs or similar word processing software Your work should be meticulous and error-free, with a focus on maintaining the original document's formatting and structure. If you have previous experience with similar projects, that would be a plus. need a freelancer to copy type an English PDF document into a Google Docs document for me. The PDF contains text that needs to be accurately tr...

I am looking for an expert who can help me create a professional LinkedIn profile that stands out and helps me with my networking within the technology industry. Key Requirements: - Optimize my profile for a professional representation. - Enhance the profile for effective networking within the technology sector. - Keep it concise and engaging. Ideal Freelancer: - Proven experience in LinkedIn profile creation, especially for technology professionals. - Strong understanding of how to optimize LinkedIn profiles for networking. - Creative with an eye for detail.

...a server-side application that will use Google Drive API, Google Calendar API, and/or Google Contacts API. The main priority is to implement user sign-in functionality for the application to ensure secure access and authentication for users. Key Requirements: - Seamless integration of Google Drive API, Google Calendar API, and/or Google Contacts API into a PHP worker application. - Implementation of user sign-in features to authenticate users and provide secure access to the application. - Priority on the ability to upload files using Google Drive API. The ideal freelancer must have: - Proficiency in PHP and experience with server-side applications. - Expertise in implementing Google APIs, particularly Google...

...showcases the various plans and pricing options my company offers, alongside a live, searchable map illustrating our coverage areas. Key Requirements: - The website should have separate sections for Home, Business Internet, and Dedicated plans. - Each plan should have detailed information including features, data limits, price, and contract terms. - The live map coverage should be searchable, allowing users to check the coverage in their area. Example is that of at&t company. - On seleecting the plan, the user should upload their KYC documents and make a payment via MPESA. Ideal Skills: - Proficiency in web development, preferably with experience in telecom websites. - Strong understanding of user experience and interface design. - Capability to implem...

I'm seeking the help of an expert to review my current Google Ads campaign. Goals: - The main focus is to maximize conversions, specifically to increase the volume of phone calls we receive. Target Audience: - Our ads are primarily focused on businesses within a specific industry. Ideal Skills: - Comprehensive understanding of Google Ads optimization - Proven experience in conversion maximization, particularly with phone call conversion - Good knowledge of targeting strategies for businesses within specific industries By drawing on your skills and experience, you can help bring valuable business leads to our company. Get in touch if you can offer solutions that meet our objectives.

I'm seeking a talented 3-D map renderer for creating an overhead map. The purpose of this map is visualization and analysis over a few acres. While I don't have a preferred software tool for the 3-D rendering, I encourage the use of a tool that best matches your expertise, such as SketchUp, AutoCAD, or 3ds Max. The map should have medium detail, capturing major landmarks and features without the need for detailing every tree or building. This includes topographic elements, key structures, and significant landscape features. Ideal Skills and Experience: - Proficiency in 3-D rendering software (SketchUp, AutoCAD, 3ds Max, or similar) - Experience realizing medium-detail overhead maps - Understands the balance between level of detail and clarity for vis...

I'm looking for a freelancer who can create a comprehensive, user-friendly Google Form and Excel template system. This system will be geared towards the hotel management sector and will be used for recording bookings, sales, expenses, and other business-related data. Key Requirements: - Design and Implementation of Google Form: The form should be intuitive and easy to use. It should have fields for recording bookings, sales, expenses, and other relevant business information. - Excel Templates: The gathered data from the form should be integrated into a set of Excel templates. These templates should be professionally designed and easy for hotel management to use. Your Role: - Your role will be to create a system that can manage multiple businesses. The system sho...

I'm looking for a skilled developer who can create a custom map component in React. The main features of the map should include: - Implementation of custom markers for specific locations. These markers will represent various spots on the map. Ideally, you should have prior experience with: - React and Redux - Working with mapping technologies and creating custom map components - Implementing custom markers and their functionality Please note that the integration with external APIs or databases is currently undecided, but your expertise in this area could be a valuable asset.

...based on type on the Invoice listing page in Laravel. 25. Disable automatic PDF creation when viewing data; display data in HTML view instead in Laravel. 26. Develop a calculator for estimating materials, ensuring compatibility with the old CRM and website in Laravel. 26a. Update the Enquiry database to save enquiries from the website Estimate Calculator form in Laravel. 27. Work on integrating a map to visualize data in Laravel. 28. Implement CRUD functionality for Email Templates in Laravel. 29. Allow selection of email templates within the current module and associate specific module items with them in Laravel. 30. Integrate SMTP for email sending in Laravel. 31. Enable editing of email templates and sending emails with edited images attached in Laravel. 32. Investigate and re...

...proficient in Google Analytics Conversion Events Understanding. Specifically, I require an in-depth Conversion Rate Optimization (CRO) audit for my Ecommerce site. BRIEF: 2x Small Ecommerce School Exam Sites – GA4 UA CRO Review CRITERIA: 1. Provide visual evidence for both UI & UX issues and specific tangible recommendation to resolve the following issues that only impact the buyer journey. Data Source (only): Google Analytics (Universal) + GA4 2. Provide visual evidence to support the suspected internal claim of the existing navigation and filtering is not adequate, if possible show the negative impact on the buyer funnel: Data Source (only): Google Analytics (Universal) + GA4 3. GA4 / UA Conversion Behaviour Data - Analyse and provide actionable &...

I was trying to make this website using chatgpt. i could reach to below point There are more services to add, but basic concept is the same. no dynamic feature. on the booking page, there should the map to locate the exact location. all the selected services the and contact details should be delivered to mail id. need to focus on ux/ui

Our established US-based LED sign manufacturing business seeks reliable guidance on navigating the complexities associated with expanding to Uruguay. We are seeking a knowledgeable professional to provide assistance in navigating the business registration and legal set up. The ideal candidate will possess: - Understanding and familiarity with Uruguayan business laws & procedures applicable to foreign investors establishing their presence locally, including but not limited to taxation (RUT), labor legislation through CASMU registration process as well as relevant permits/licenses based on our intended scope of operation. - Exceptional communication skills both in English and Spanish for seamless collaboration with US executives while representing us effectively towards authorities resp...

I am looking for an experienced writer to provide a detailed review of the user experience on my website. The focus should be mainly on the overall user experience, with recommendations for improvement. Key Points: - The review should contain a comprehensive overview of the general impressions of the user experience on the site. This will help me understand what is currently working well and what needs attention. - Your analysis should come with constructive suggestions for how the user experience can be enhanced. I'm looking for practical, actionable insights that can be implemented to make the site more user-friendly. - It's crucial that the review includes real user feedback. I'm interested in understanding how visitors perceive...

I'm in need of a professional who can help me with a machine translation project. I need Google Colab notebock that automates the translation process using pre-trained Arabic translation models. This notebook will: * Efficiently translate the entire (Multi-News) dataset. * Enable Try first some examples then compare the translation with the translation provided by chatGPT * Find a way to measure the similarity between the 2 translations, check if you can use Rouge. Here is what the job involves: - **Purpose of the Translation:** My intention is to use this translation to train my deep learning model. The translations will be used to train the transformer for a specific project, meaning that the quality and accuracy of the translations are crucial. - **Desired Output:** Th...

...will tell you what colours). The main features of the website should include a login, sign-up, and user profile functionality and a unique feature which is the map using Google API. The website is about exploring castles in Edinburgh, England with the core feature being an interactive map, where users can click on castle names/icon and a pop up of a castle image will show up on the map. They can also save castles to favourites. Key Expectations: - Create a modern, interactive website - Use HTML, CSS, and JavaScript with any UI framework or JS library of your choice - Implement a simple login/sign-up, and user profile page -Implement a map using google API maps I have attached an example map from a websit...

I'm looking for a talented designer to create a visually appealing Google Slide for a conference presentation. The slide will feature logos of 63 companies. Here are the key details: - Logos Arrangement: I need the logos arranged in a random format on the slide. This should be done in an aesthetically pleasing manner that captures the viewer's attention. - Color Scheme: The slide should have a blank template as my conference theme doesn't require a specific color scheme. - Additional Elements: There is no need for additional elements on the slide. Ideal Candidates would have: - Proficiency in Google Slides and graphic design - Experience in creating visually attractive presentations - Attention to detail in logo placement and overall layout - Updated knowled...

I need a skilled developer to create a graph logic application in either Core PHP, JavaScript, or JQuery. The application will focus on visualizing user engagement data, specifically the bounce rate. Key Requirements: - Develop a graph logic application that utilizes Core PHP, JavaScript, or JQuery. - The system should effectively visualize user engagement data. - The application should specifically focus on visualizing the bounce rate metric. Ideal Skills: - Proficiency in Core PHP, JavaScript, or JQuery. - Experience in developing graph logic applications. - Understanding of user engagement metrics.