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...gauge without actually speaking with you. Hello, I have my own little business creating and building brands for clients. I have been offering a 360 service including branding, graphics, websites, social media and top level conceptualisation of companies, services and products as a whole and seems to be going well but I am only one person and starting feel swamped. I am starting to think about trying to turn my business into an agency of sorts and am looking to extend my team and improve the quality of my service / output.l which in term would also allow me to start to take on a more overarching creative role and take on more clients. I’m not sure this is even the right place for this post but I’m basically trying to find someone who can in...

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...quality. Since 2011, the business has enjoyed a steady growth of happy customer and an excellent track record of sales. Following this success we are now expanding to Russian speaking customers via a new website targeting Russia, Ukraine, Belarus and EU Baltic states such as Estonia, Latvia and Lithuania. We are seeking a dynamic eCommerce Manager to assure success again. Location: For training purposes, preferably (and initially) the ideal candidate should be based close to Tallinn, but this can be discussed. However, once the manager is onboard and has gained enough confidence and experience, we are flexible, so, provided one could assure a good quality of service, this could also be a remote office based position in one of the target countries listed abov...

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...specialist who can take my website beyond its current rank, which is on the third page of Google search results. Key Responsibilities: * Develop an effective SEO strategy for my website * Identify and analyze appropriate keywords. Currently, we are focusing on service-based terms specifically, ‘deck staining’ * Monitor and analyze SEO statistics such as redirects, click rate, bounce rate, and others Requirements: * Proven SEO experience * Knowledge of standard and current SEO practices * Experience with SEO reporting * Strong organizational, time management, and analytical skills This position would be ideal for an SEO specialist who has previously dealt with similar projects. A proven track record in increasing Google search rankings is esse...

I'm looking for a highly skilled professional, adept in sales and marketing, especially in the context of Continuous Glucose Monitor's, specifically the Libre Freestyle Sensors. Key Responsibilities: * Sales and marketing of pharmaceutical products * Product promotion to increase brand visibility Essential Skills and Experience: * Solid background in the medical field * Proven sales experience, specifically within the pharmaceutical industry Please note, while certifications can be advantageous, they are not a requirement for this position. I am more interested in your practical experience and proven results. Help me steer my pharmaceutical business towards growth and success.

I'm looking for a customer service representative who can handle incoming calls. Requirements: - The ideal candidate should have a background in customer service. - Excellent communication skills are a must. - The position is part-time, offering flexibility in your schedule.

I need a minimalist, black and white fashion logo designed for my business. The logo should be a combination of text and symbol. - Color Scheme: Black and white - Design: Minimalist, combination of text and symbol - Industry: Fashion Ideal Skills and Experience: - Experience in creating minimalist logos - Understanding of fashion industry aesthetics - Proficient in black and white design - Ability to design a logo that combines text and symbol

I'm looking for a professional to design a campus network using HP Aruba switches, catered to the needs of a campus with 1-5 buildings. The design should focus on VLAN segmentation, Quality of Service (QoS), and Layer 3 routing to support primarily administrative work. Key requirements include: - Comprehensive VLAN Segmentation: Develop a structured VLAN setup that ensures secure and efficient communication within the campus network. - Quality of Service (QoS): Implement QoS mechanisms to prioritize and manage network traffic, ensuring reliable support for administrative activities. - Layer 3 Routing: Create an optimized Layer 3 routing scheme to enable efficient communication across the campus network. The ideal freelancer for this project should ...

I have an urgent need for a tool that can monitor my supplier's stock status in real-time. The service should mimic the functionality of Uptimerobot, but with the ability to track stock levels instead of website uptime. Key Features: - Real-time updates: Constant monitoring of supplier's stock status - User login: Access to the tool via username and password - Email Notifications: Instant alerts for changes in stock levels Key Skills & Experience: - Proficiency in web development and API integration - Prior experience in creating monitoring tools or systems - Strong background in notification systems (email preferred in this case) The ideal candidate should be able to deliver a robust and user-friendly service that meets my specific requirements...

I'm looking for a versatile sales and marketing expert who can help boost our SaaS and digital marketing services and close sales. Key Responsibilities: - Conducting cold calls to potential clients and closing deals - Implementing SEO and content marketing strategies - Email marketing Ideal Skills: - Thorough understanding of SEO, content marketing and email marketing - Proven track record in sales, specifically in the SaaS industry - Excellent communication and negotiation skills - Ability to carry out cold calls and close sales effectively Experience in digital marketing services and SaaS marketing is a huge plus.

My project revolves around setting appointments through cold calling within Insurance and Investments realm. Key Tasks: - Initiate calls towards potential clients. - Craft compelling scripts that pique interest in our Life insurance, Health insurance, and Retirement planning offerings. - Schedule meetings with potential purchase...appointments through cold calling within Insurance and Investments realm. Key Tasks: - Initiate calls towards potential clients. - Craft compelling scripts that pique interest in our Life insurance, Health insurance, and Retirement planning offerings. - Schedule meetings with potential purchasers. Ideal freelancer: - Proven cold-calling experience and success. - Familiar with insurance and investments industry. - Excellent communicator with a flexible...

I'm in need of an experienced paralegal to assist with my civil law matter. My requirements are as follows: - Expertise in civil law: A strong understanding of this area of law is crucial. - Drafting legal documents: Specifically, I need assistance with composing a complaint. Prior experience in drafting this sort of document is highly bene...assistance with composing a complaint. Prior experience in drafting this sort of document is highly beneficial. - Attention to detail and accuracy: It's imperative that the drafted complaint is free of errors and meets all legal requirements. The ideal freelancer should have demonstrable experience in the field of civil law, especially in the creation of legal documents. Knowledge of the specific industry my complaint pertains to wo...

I'm looking for an experienced professional to help me fully configure my Google Shopping account using the Google Shopping module on my Prestashop store. Somehow feeds are not running very good. Key Responsibilities: - Update/repair the existing product data feeds in my Prestashop store - Setup and optimize Google Shopping campaigns to increase online sales Ideal skills and experience: - Extensive experience with Google Merchant Center and Google Shopping - Proficiency in using Prestashop and its modules - Proven track record of driving online sales through Google Shopping

I've encountered an internal server error on my website when accessing a specific page. This issue is particularly critical as some of my visitors are unable to access my site due to this error. While some visitors can browse the website, others are completely...accessible. - The issue is causing a split in visitor access, with some able to view the site consistently and others unable to access at all. - The problem is particularly urgent as it is directly impacting my site's usability. Skills and Experience Needed: - Proficient in troubleshooting common internal server error causes. - Experience in addressing website access discrepancies for users based on their internet service provider or device/browser. - Ability to work under time-sensitive conditions to resto...

Confirmis () is a Singapore-based business information provider specializing in connecting businesses with global capabilities; comprised of industry veterans, Confirmis business model is designed to overcome perennial lack of data (let alone quality data) to support effective decision making, particularly in developing economies. As a Site Verifier, you will be responsible for verifying a company’s existence through visual data by conducting a site visit to ensure that we provide reliable and accurate information to our client. JOB DESCRIPTION: • Conduct basic verification with the subject company’s authorized representative, such as line of business, key executives' name, etc. • Take pictures of the subject company and its vicinity, as per Con...

Job Position: Residential Property Cold Caller and Appointment Setter Location: Remote Job Type: Full-time Responsibilities: ...acquisitions in the residential sector. - Excellent proficiency in English with strong communication skills. - Robust negotiation abilities. - In-depth knowledge of the residential real estate market. Qualifications: - Experience in real estate acquisitions and sales. - Ability to work independently and in a fast-paced environment. - Professional demeanor with exceptional interpersonal skills. What We Offer: - Competitive salary and performance bonuses. - Opportunities for career advancement. - Supportive team environment. - If you are looking for a challenging yet rewarding role and meet the above criteria, please submit your resume an...

I am seeking a knowledgeable writer to ...informative guide to self-funded insurance, geared towards aiding Human Resources. The guide should cover the following: - Understanding self-funding: detailing the what, why, and how of self-funding. A clear explanation for beginners is desired. - Implementing and administrating a self-funded plan: step-by-step instructions on getting and managing such a plan in an organization. The information should be presented through clear, accessible written content, as well as visually engaging infographics and real-life case studies. An ideal candidate would have experience in the insurance industry, particularly with self-funded plans, and in creating easy-to-understand guides or materials. Strong research, writing, and graphic design skills...

I have a rough idea for a levitating light product, but I need a talented designer and levitating products manufacturer who can refine the design and bring it to life. The product will serve as an innovative lighting solution and should have the following key features: - Customizable colors and patterns: The product should have the capability to change colors and patterns to suit different moods and environments. - Levitating functionality: The core feature of the product is its levitating design which should be aesthetically pleasing and functional. I'm looking for a creative professional who has experience in product design and development, particularly in the lighting industry. The ideal candidate should be able to take an initial concept and turn it into ...

With the goal of setting up an E-commerce website, I'm in need of a skilled developer. The site's primary objective is to offer a platform for selling 50-100 products, a task which requires a professional who can incorporate key E-commerce features. The essential features needed are: - **Payment Gateway Integration**: The website should be able to securely process payments from various sources. This requires a developer with prior experience in setting up secure and efficient payment systems. - **Customer Review Functionality**: The inclusion of a customer review section is crucial for fostering trust and boosting sales. A freelancer who has experience in implementing such features is preferred. - **Live Chat Support Integration**: To provide real-time supp...

I'm looking for a Virtual Assistant that can help me with various tasks related to my Ecommerce business. You will also be responsible for B2B lead generation. Key responsibilities: - Handling customer support: You should have prior experience in customer service and be able to efficiently respond to customer inquiries and resolve issues. - Data entry and management: You'll need to be well-organized and have strong data entry skills to keep track of customer information and orders. - Lead generation: Experience in B2B lead generation is a must. You should be able to identify and reach out to potential business partners. Additional tasks: - Facebook ads: You'll be in charge of managing Facebook ads to promote our products and services. - Ecommerce: A s...

As a real estate investment professional, I'm seeking a skilled communicator to tactfully reach out to pre-foreclosure property owners and distressed property owners. The goal is not only to gain understanding about their current circumstances but also propose potential alternatives to foreclosure. Desired outcom...financial status and property specifics. - Determine if the owner is open to exploring unconventional financing solutions. - Encourage follow-up discussions to further delve into these options. You should be knowledgeable about foreclosure processes and creative financial solutions such as lease purchase agreements and title sales. Mastery of persuasive communication, excellent negotiation skills, and experience in real estate would make you an ideal candidate ...

As the client, I am search of a seasoned virtual assistant to support me during typical work hours, 9am to 5pm (UTC +1). The ideal candidate will possess the following expertise: CRM MANAGEMENT: Monitor and manage follow-ups and sales activities within the CRM. Update and maintain accurate records of customer interactions and sales leads. Assist in developing strategies to improve CRM processes and efficiency. Customer Service: Respond to customer inquiries and resolve issues promptly and professionally. Maintain a high level of customer satisfaction through effective communication and problem-solving skills. Liaise with other departments to ensure customer needs are met. Email Management: Monitor and manage the CEO's email inbox, prioritizing and flagging impo...

I am looking for an experienced developer to create a 3D configurator using for my outdoor solutions business. This will be a key feature on my website, allowing customers to create their own customized outdoor products and solutions. Key Requirements: - The configurator should include Patio furniture, Outdoor lighting, Garden tools, and Sunrooms. - It should allow customers to view products from all angles with a 360-degree product view. - They should also be able to customize the colors of each product. - A drag and drop functionality should be implemented so that customers can easily place products in their desired configuration. The aim is to offer a seamless, visually engaging, and interactive shopping experience for my customers. They should be able to see ...

I'm in need of a professional video editor to polish my YouTube content, which primarily focuses on photography training and travel tips. Key requirements include: - Editing my video footage and creating a professional looking youtube video that can be uploaded after my approval. - Ability to edit travel footage, keeping it engaging yet educational Potential candidates should ideally possess: - Strong video editing skills with experience Youtube video creation - Working with deadlines - Innovative and creative editing techniques to keep viewers engaged while learning - Excellent attention to detail ensuring the highest quality content is delivered. Looking forward to creating captivating Youtube educational content together!

I'm in need of a creative, modern logo design for my Food and Beverage business. While I'm open to experimenting with the color scheme, the design should be able to capture the vibrant and dynamic nature of the industry. Skills and Experience: - Proven experience in logo designing - A portfolio showcasing previous creative and modern designs will be preferred - Familiarity with the Food and Beverage sector is a plus. Deliverables: - A creative, modern logo - All source files and full rights to the logo.

I'm in need of a t...booklet will be used as an Instruction Manual for professional tradespeople, on how to work with hand tools. - The booklet will follow a cartoonish style, making the content both informative and visually appealing. - The primary aim is to help professional tradespeople understand the best practices on using these tools in their day-to-day work. The ideal freelancer for this project would have a good understanding of: - Graphic Design and Illustration - Prior experience in creating instructional materials - A knack for simplifying complex information into clear and engaging visuals If you are a creative artist and have experience in creating instructional materials, I would love to hear from you. Additional experience in the tools or tra...

...in need of a skilled and versatile YouTube video creator to produce content for my SaaS platform. The ideal candidate should have experience in creating YouTube tutorials, product reviews, and promotional videos. Target Audience: - The target audience for my YouTube videos are business professionals. The creator should be able to tailor the content and style of the videos to resonate with this specific demographic. Scriptwriting Process: - While the scriptwriting process won't be completely managed by the freelancer, I expect them to have strong scriptwriting skills. I'll be providing the main content and direction, but the creator will need to be able to enhance the scripts provided, ensuring they are engaging for viewers. Ideal Skills and Experience:...

I'm in need of someone who could help me connect with TikTok infl...provide them with the free sample product, they will use it, and make a video to sell the product. KOLs will get 20% of sales as commission. They are risk free. The risk is on us: they agree and make committment, but just don't make video after they received the products, which doesn't count a job done. For this task, you need to have a strong understanding of influencer marketing on TikTok, a good network of influencers, and experience in outreach and negotiation within the beauty and personal care niche. It will be a bonus if you have experience working with influencers from different age groups and have a good eye for identifying influencers who will be a good fit for our pr...

...talented designer to create a label for my chemical and coatings product. The label will be used for product packaging. Key Requirements: - The design should be industrial in style, conveying a sense of reliability and professionalism. - It needs to be suitable for use with chemical and coatings products, so should reflect this in its visuals. Ideal Skills & Experience: - Experience in label design, particularly for industrial or chemical products. - A keen eye for detail and ability to create designs that are both aesthetically pleasing and practical. - Understanding of the importance of conveying the right message through design. This is a great opportunity for a designer looking to add an industrial label design to their portfolio. If...

I'm in need of an experienced paralegal to assist with my civil law matter. My requirements are as follows: - Expertise in civil law: A strong understanding of this area of law is crucial. - Drafting legal documents: Specifically, I need assistance with composing a complaint. Prior experience in drafting this sort of document is highly bene...assistance with composing a complaint. Prior experience in drafting this sort of document is highly beneficial. - Attention to detail and accuracy: It's imperative that the drafted complaint is free of errors and meets all legal requirements. The ideal freelancer should have demonstrable experience in the field of civil law, especially in the creation of legal documents. Knowledge of the specific industry my complaint pertains to wo...

I'm seeking a highly skilled SEO and SMM expert focused on boosting website traffic, improving search engine rankings, and increasing social media engagement to generate new leads for my beauty service business. - Effective SEO Strategies: Develop and implement effective SEO strategies to improve website visibility on search engines and boost website traffic. - Social Media Management: Create and manage engaging, women-focused content on our social media platforms to increase engagement. - Local SEO: Execute local SEO strategies as I am primarily targeting the local market for my beauty service. Ideal candidates should have proven experience in SEO, SMM, highly knowledgeable in targeting women audience, and have a clear understanding of how to effectiv...

I need a skilled AutoCAD professional to assist with a 2D drafting task in the field of architecture. The focus of the work will be on drafting site plans. Key Details: - Scope: The task specifically involves drafting site plans in 2D. - Industry Focus: The work is within the architecture industry, so an understanding of architectural drafting standards and practices is crucial. - Necessary Skills: Proficiency in AutoCAD software and prior experience with architectural drafting are essential for this task. Please ensure you have a strong portfolio demonstrating your experience with 2D drafting and, ideally, architectural projects.

I’m looking for a skilled professional to create TV commercials that promote a specific product or service. The main aim is to reach young adults between 18-34 years old, and the commercials should be lifestyle-focused. Key Requirements: - The commercials need to be engaging and appealing to a young adult audience - They should focus on promoting our product or service in a lifestyle-focused manner - They should be delivered in a TV friendly format Ideal Skills and Experience: - Proven experience in TV commercial creation - A good understanding of the target audience - Creativity in making lifestyle-focused content - Excellent storytelling and engaging style If you have experience in creating TV commercials that are lifestyle-focused and can resonate with a a...

I'm looking for a skilled digital marketer, with a strong focus on Search Engine Optimization (SEO) and Social Media Marketing (SMM), to help generate more leads and sales for my business. Key requirements: - Develop and implement effective SEO strategies to drive traffic to our website. - Manage and optimize social media campaigns on Facebook and Instagram to engage with our audience and boost sales. - Monitor and analyze effectiveness of marketing content. -Lead generation and data collection to share with sales team The right person for this job should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels. SEO expertise is a must. I'm excited to see h...

I'm looking for a skilled WordPress designer to create a visually appealing website for my bistro. The main goal of the website is to showcase our menu and daily specials. The website will be done in 1 page only with all content located in 1 page - About us: The section should display some basic info of the business - Drink Menu and Prices: This section should display all the drinks we offer, including relevant information such as sizes, prices and any special offers. - Happy Hour Specials: This should list our happy hour deals, complete with pricing and timings. - Upcoming Events: This section should provide information about any live music events we have scheduled, including dates, times and the performers. - Where are we located: showcase location & Google map ...

I'm looking for a marketing specialist who can promote my kids toy e-commerce website. This project offers an opportunity for the chosen freelancer to benefit from a 25% cut of the profit generated through their successful marketing efforts. Key Project Details: - Product: The website is dedicated to selling a single kids toy. The toy is designed to appeal to children aged 1-12. It's important that you fully understand the product to best target your marketing efforts. - Target Audience: As the toy caters to children aged 1-12, the ideal target audience would be parents, guardians, or gift-givers. - Timeframe: I'm in urgent need of this service, so a quick turnaround is crucial. Ideal Freelancer: - Proven Experience: I'm looking for a prof...

I'm looking for a content creator who can help drive online sales of my clothing brand through engaging and stylish TikTok videos. Key Objectives: - Develop innovative and eye-catching content related to clothing marketing. - Utilize platform trends, including dance challenges, lip-syncing and comedy skits, to capture the audience's attention. - Focus should be on driving online sales through engagement and brand visibility. Platform: - The content will primarily be used on social media sites, especially Instagram, so experience with these platforms is highly preferred. Ideal Skills and Experience: - Proficient in creating searchable and shareable TikTok content. - Extensive experience in social media marketing, with a focus on Instagram. - Backgroun...

I need a knowledgeable freelancer to set up the infrastructure for an OCI data warehouse on Oracle Cloud. This platform will be used for data analysis, reporting, and data storage. The scope of the job will include: - Configuring the Oracle Cloud to host the OCI data warehouse - Ensuring the system can handle storing and managing customer information, sales data, and inventory data A background in cloud computing, notably with Oracle Cloud and data warehouses, will be instrumental to the success of this project. Experience in handling similar types of data is a plus. This job requires someone who understands the nuances of OCI data warehousing and can deliver a reliable, efficient system.

I am looking for a skilled developer to set up pixel tracking on my Opencart 3 website. This is for the purpose of monitoring sales conversion. The pixel tracking should be specifically integrated with Barion, a payment gateway in Hungary. Details: Key Responsibilities: - Implement pixel tracking on my Opencart 3 website - Set up the tracking for monitoring sales conversion - Ensure the pixel tracking is correctly integrated with Barion Ideal Skills and Experience: - Strong experience with Opencart 3 - Proficient in pixel tracking implementation - Familiarity with Barion or similar payment gateways

I'm looking for a freelancer to conduct market research to determine the best selling aftermarket products in the motorcycle industry: specifically, my target segments are in the super sport, sport, sport touring and cruiser Japanese motorcycles (Honda, Suzuki, Yamaha and Kawasaki). I'm looking for at least information from 2 databases (examples would include Amazon and Ebay but open to other possibilities too). I wanted to limit the types of products to: (1) Brackets (2) Protective engine covers (3) Levers (brake, clutch, etc..) (4) Air intake components (air intake box or air inlet ductings). The project consists of 2 parts and thinking it would be in Excel format (but open to other formats too):

I'm looking for a talented designer who can create visually appealing banner ads for LinkedIn to promote my products. Key details: - Primary Goal: I want the banner ads to encourage viewers to fill out a lead form. - The lead form should collect: Name, Email, Phone number and Purpose Ideal Skills and Experience: - Proven experience in creating banner ads, preferably for LinkedIn. - Nothing else matters - Your past experience does NOT matter - Your education certainly does NOT matter - So long as you can give me about 6 banner ads at a very competitive cost, I am fine WHAT SHOULD THE AD LOOK LIKE - Nothing much ! Very Simple Really! - Need an image of a corporate trainer carrying out his training session - A group of people smartly dressed are getting the t...

...will be crucial for understanding what our audience is looking for and how we can target them effectively. - **On-Page SEO**: Ensuring that the website's content and HTML source code are optimized for search engines. - **Technical SEO**: Improving technical aspects of the website to enhance its rankings. This could include site speed, mobile responsiveness, and other technical factors that can affect SEO. - **Content Optimization**: Ensuring content is valuable, engaging, and optimized for search engines. This could mean reworking existing content or creating new content that is better suited for SEO. I'm looking for someone with a proven track record in SEO, especially in the automotive or luxury goods industry. Please pr...

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...within the Home & Kitchen, Electronics, and Health & Personal Care categories. Key Aspects: - Product Research: I need thorough analysis to identify items with high sales potential. - Profitability: The primary goal is to find products that can generate significant profit margins. - Category Expertise: Experience with Amazon's Home & Kitchen, Electronics, and Health & Personal Care categories is essential. - Competitive Analysis: I need a clear understanding of the competition in these categories. Ideal Skills and Experience: - Proven track record in Amazon FBA and experience in wholesale model. - Strong analytical abilities for in-depth product research. - Expertise in the Home & Kitchen, Electronics, and Health & Personal Care categories. -...

I'm in need of a skilled Flutter developer to create a mobile translation app that integrates with a third-party service, not a translation engine. The app needs to be compatible with both iOS and Android platforms. Key Features: - Text translation: Users should be able to input text and get translations in real-time. - Voice translation: The app should support translation via voice input. - Image translation: The app should allow users to scan images using their device's camera for translation. Additional Requirements: - The app should have user accounts and profiles with data storage capabilities. Ideal Skills: - Proficient in Flutter - Prior experience with mobile app development - Experience with integrating third-party services - Familiarity with translatio...

I'm looking for a skilled AI developer with experience in Shopify to help me expand and enhance my online store. You can see the current version at - AI Tools Integration: I need to incorporate a range of AI features into my Shopify store, including a chatbot for customer service, a product recommendation engine to enhance the shopping experience, automated email marketing for customer engagement, and a content creation tool to assist in generating compelling product information. - Discount Code Integration: Having a discount code on my store's front page is a key priority for me. Experience in integrating this specific feature into Shopify is highly valued. - Chatbot Functionality: The primary goal of the chatbot I want to implement is to an...

My sales dashboards, which were custom-built by a developer and are usually embedded in a software application, have disappeared. I urgently require an experienced developer to restore them. - The task requires one to understand sales data and its relevance to a company. - Experience with building custom dashboards for reporting sales data is highly beneficial. - An understanding of embedding dashboards into software applications is critical. - Swift resolutions are appreciated as these dashboards are essential for monitoring our sales activity.

I'm looking to develop a website for my online pizzeria, focusing on a customizable menu for our pizzas. This project will involve: - Developing an intuitive and responsive website design, allowing for easy navigation and a smooth user experience. - Integrating a menu with customizable options, enabling users to build their pizza based on their preferences. Ideal skills for this project: - Proficiency in web design and development - Experience in e-commerce, particularly in the food industry - Strong understanding of user experience (UX) and user interface (UI) design - Familiarity with integrating customizable options in menus The main goal is to provide a seamless and enjoyable user experience to make our customers fall in love with our pizzas...

I'm in need of a proficient business report writer who can create engaging and informative blogs for my website. The focus of the blogs should be around the structure of a report, data analysis, and writing style. Key Requirements: - Proficient in business report writing - Able to simplify complex information - Create engaging and informative content The ideal candidate should have a strong background in business report writing and be able to tailor the content to both students and professionals. The goal is to provide tips and techniques and discuss common challenges in a way that is easy to understand and apply.