Hi,
Each brand has his own message, with which touches its audience.
Besides the Logo and all other brand elements, which communicate with the clients on a visual level, storytelling together with the message and the MOTTO- Brand Slogan, are verbal part of communication with the clients, creating the all picture for the BRAND.
From verbal part you need:
- Brand slogan ( Brand Motto) which will be short but very precise, which will reflect the essence of your BRAND.
It will follow more or less, brand logo every were, on your posters, in your news letters mails, on your package....
- Brand Storytelling, which will present brand story and it's vision, aim and its system of values which will provoke self identification of clients system of values, making big impact in their decision to by your product/ service, making it desirable.
- Messaging in your PR, Publicity and all other written form of communication.
The motto of Illumination Marketing who create a lot of Storytelling and build a lot of Brands is to ILLUMINATE, means, be creative, be unique, means ILLUMINATE...
Please if you find that we can make additional value for your brand, touch your customers, fell free to contact us.
Sincerely,
Illumination Marketing