Social Media Marketing

Imagine you were asked to make Facebook popular in the first month of Facebook being launched. What would you do ? Would you advertise on Facebook ? This is a once-in-lifetime-opportunity to market a soon-to-be-launched community portal that helps people seek information, interact, build groups, make forums, mentor, meetup for anything that they are starting in life, be it a startup, a cause, a new job, a new business, new hobby. The project includes logging into the site and creating / posting a lot of questions, mini-interviews, success stories of ordinary people, clips, audio interviews, expert-posts and then tweeting them, spreading them on Facebook, whatsapp, Twitter. Response should be in form of specific bullet points and should be mindful of the budget I have mentioned. You should be able to quantify what you will do in terms of posts, tweets etc. If you believe you have an innovative idea and would not like to share it at premature stage, that's fine but you must provide a place holder to indicate what innovation or magic you could create. This site has functionalities that are universal but targeted at Indian audiences to start with. The window available to do the marketing is 30-45 days so you do not have to bump up resources. Remember Facebook had no money when it started. Your creativity, execution rigour and zany ideas could clinch this project. Needless to say, the success of first project will result in multiple assignments coming your way since we believe in forging and retaining business relationships over extended periods. Best Wishes for your submission.