Introduction:
Thank you very much for considering me for your design needs. I’d love to earn your business and help
your venture prosper. Before I jump directly into pricing, please let me briefly outline a few things that
will help you better understand your investment if you wish to move forward and work with me.
Logo Process
To give you an idea of what to expect from a logo project, below is an overview of the process. Since
every project is unique, the approach may differ, but will always include the
following components:
Research:
Once you commit to working with me and down payment is made, I’ll ask you a few more
specific questions. The info you provide will help me better determine your needs and ensure we’re on
the same page. Additional research may be required to learn about your industry, competitors, etc.
Creating:
With this better understanding of your expectations, I can begin brainstorming and sketching
out ideas onto paper. This is an important step, as well as the most time consuming. The aim here is to
come up with as many quality designs as possible in the time frame your project allows.
Refining:
Next comes the task of selecting the best of the rough ideas, and making them more presentable.
This involves scanning sketches into the computer, converting ideas into digital format,
choosing appropriate fonts, color schemes and so on.
Presentation:
Your logo(s) will be presented to you in mock up form (ex: displayed on a business card,
signage, etc).