The quality of your App Store description can have a huge impact on downloads, so it pays to think it through, design it carefully, and make sure you get it right. While there are variations in the ways that each type of app should be presented, depending on function and target market, the tips below cover the most important things to keep in mind if you want your description to help, rather than hurt, the success of your app.
Get to the point
In the first few sentences, let people know what the app does and what the benefits are. Don’t get too lost in details and jargon; just get your point across quickly. Users are often browsing for a solution to a problem, and if you don’t say you solve that problem up front, you can lose a lot of potential downloads.