Strategic Marketing Plan

$30-250 USD

Mbyllur

Postuar

over 7 years ago

$30-250 USD

Paguhet në dorëzim

I need a strategic marketing plan written for a new startup idea (mobile prescription company). The plan will need to include the following: INTRODUCTION PRODUCT/SERVICE OBJECTIVES/MISSION STATEMENT • Marketing objectives include goals for sales, profits, market share (as examples) • Objectives need to be quantifiable. Use the SMART acronym—simple, measurable, achievable, relevant, and time-specific—in formulating your objectives. An objective with a 100% goal is not acceptable TARGET MARKET COMPETITION Analyze your competition. Who are they? Who are the biggest players? How large is the market? What are the trends/forecasts in the industry? How does your product/service fit in? Hoover's Pro in the Library is a good tool for this section; it may be accessed under Find Web Resources. PRODUCT/SERVICE FEATURES Provide a brief overview of the product or service. • State the features of your product/service. Show how it's innovative and different. It may be unique because of the area in which you plan to market it. • Discuss legal and ethical implications that could affect the marketing process. This will require research. CORE STRATEGY Discuss your Core Strategy and make sure to connect it to your Mission & Objectives. Include a discussion on Product/Service Positioning. MARKETING MIX: COMMUNICATIONS & PROMOTION 1. Discuss the aspects of the IMC. (The elements of the communication mix include: advertising, direct marketing, sales promotion, publicity/public relations and personal selling.) Define each and discuss the pros and cons of the individual elements. 2. Provide a detailed description of your IMC approach. Explain your rationale for choosing or rejecting the specific elements (include applications to the earlier research section). What changes do you expect to make as the product/service matures? 3. Describe the message you wish to communicate based on your core strategy. Explain your rationale for the message. Formulate how you will communicate with your target market? Be specific. How will the internet be used in your IMC approach? 4. Select and explain the most suitable method for measuring advertising effectiveness. Your decision must include research to back up the selected method. Be sure to explain why this is the most effective method to measure the effectiveness of your marketing campaign. MARKETING MIX: PRICE MARKETING MIX: CHANNELS OF DISTRIBUTION MARKETING MIX; CUSTOMER RELATIONSHIP MANAGEMENT CONCLUSION REFERENCES

Research Writing

ID e Projektit: 13055958

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Aktive 7 yrs ago

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