A company that produces goods/services in principle for
meet the needs of many people, whether done by buying and selling or
by other distribution methods. Along with the development of the modern world
increasing public demand for manufactured goods,
More and more production companies are being established, both companies
which produces goods of primary (dharuruyah), secondary (hajiyyat) needs
as well as tertiary goods (tahsiniyah), even many of these companies
produce the same goods/services as other companies. Type of need
The second and third can vary from person to person.
Along with the rapid development of production companies,
especially companies that produce the same products/goods,
As a result, competition cannot be avoided in order to obtain
as many consumers as possible. Every company always tries to be able to
alive, developing and able to compete, then every company always
determine strategies and ways of implementing marketing activities. Marketing
What is done is directed at achieving the company's targets
in the form of the level of profit obtained by the company in the long term and share