Increase e-sales through marketing and on-site improvement

Dear freelancer, I require some assistance and consulting to make my internet business in food supplements thrive. Sales numbers must increase. It requires experience with: E-commerce, preferably in food supplements/ayurvedic medicine Google analytics, adwords, optimizer Wordpress/woocommerce (including technical knowledge) Case: Two years ago, I had a business running and stopped after four months. I now started under a different company name that allows to sell more products in the long run. The sales figures are not as expected from the first business. The general attention has decreased according to google trends, but the conversion rate is not good enough. I wish to expand fast to different countries in Europe, but it seems like there are some problems with conversion of customers, which may either be a technical problem or having to do with customer experience/satisfaction. I started in both Netherlands and Germany. I would like you to: Analyze analytics if the numbers are normal Investigate and substantiate improvements on the website Analyze Adwords and find improvement areas General consulting how to increase sales Perform changes and tests on the website Please provide me with a plan on what you would propose to do in general lines and where your expertise lies. If required, please ask for more information. In the attachment, there is a screenshot of google analytics. The underlined pages are "cart" and "checkout".