Social networking is the use of social media platforms and websites to interact with others. Most commonly, social media is used to enhance individuals and business profiles and as a tool to interact with interested and potential target markets with the hope to convert these people towards using specific services or products.

A social network represents relationships and flows between people, groups, organizations, animals, computers or other information/knowledge processing entities.

In today’s world is it rare to not engage in a social network on a daily basis via our smartphones, laptops or handheld devices. Social networking allows individuals from around to work to engage, interact and share ideas and beliefs in an innovative and interconnected way.

With the onset of social media management, there is now a massive demand for content 24/7, which makes it a challenge for some businesses without dedicated social networking specialists to keep up with demand.

Social media can generate millions for businesses worldwide, and it is an important and instant strategy for a significant number of businesses, celebrities and movements including charities and not for profits.

If you’re looking to use metrics and social networks to increase your bottom line, you will want to engage an individual who is an expert in this field. Social media management and social networking are focused on a range of factors including audiences, creative, advertising and key messages. There is a variety of ways a business can engage in social networking to boost awareness and sales, however using a trained professional can save you time, money and a lot of wasted time in front of the computer.

Social media management and social media content developers have a specific skill set focused on online and digital media platforms such as Facebook, Twitter, Instagram, Google +, LinkedIn and similar. Social networkers understand how to attract new customers and retain existing customers and will focus on creating campaigns for businesses that raise awareness, increase website traffic and get leads for business.

If you’re looking for an effective social network marketer, you will want them to focus on the following simple areas for your business:

Optimizing social media profiles - getting more likes, reach, engagement and awareness

Be found on social networks - ensure your profile is set up and active in such a way that your followers and future customers ‘find’ you

Monitor and update your social media profiles as needed and respond to any comments and questions on the pages

Review data and tweak as needed - social networking experts should be focused on getting results month on month for your business as followers evolve and change

Manage campaigns, especially if you have specific events, promotions or seasonal elements, you would like promoted

Social networking managers will usually work on your social media pages for a period so you can monitor results or you can engage a freelance expert of your choice.